Starring Stella

Starring Stella was all about re-constructed vintage dresses. The client wanted a girl - ‘Stella’ - drawn in a quirky, retro style, and complimentary text for the logo. Signage and flyers were also required.

Being a small boutique business, with emphasis on one-off dresses, I developed the fun idea of every dress of Stella’s being different. I scanned fabric and on different collateral Stella had different dresses.

The business cards had actual fabric cutouts attached with a staple at her waist as a belt.