Small World

A fun project for Small World; mug designs for a well known UK department store.

The brief was quite open and I could do any subject matter. It was suggested to me that animals such as cats and dogs sell well, and I should include simple word designs. The target market was female.

I came up with concepts and thumbnails of small stories within the range as a whole. Each story had four designs. We tweaked my ideas and when approved I put together final illustrations and designs.

Here are some examples of the range.