Madly Sweetly

From the same office of Loobies Story, and with Jolanta Kordonski-Dixon at the helm, has come another desirable womenswear brand - Madly Sweetly.

The label’s first range arrived on the shelves for the Autumn Winter 2017 season.

I designed the logo which was created in my own hand-writing.

The A5 spiral bound Madly Sweetly Mood Book is used to present each seasons range to both stores and customers. They needed to capture the personality of the brand. We continued the hand-work feel by having illustrations and water-colour washes scattered through-out the book.

Each season has a different theme but continues the same hand-drawn & wash treatment each time.
These twice yearly 100+ page Mood Books have become one of my favourite jobs to work on.