Madly Sweetly

From the same office of Loobies Story came another
desirable womenswear brand called Madly Sweetly.
The label’s first range arrived on the shelves for the
Autumn Winter 2017 season.

I designed the logo which was created in my own

An A5 spiral bound Madly Sweetly Mood Book was/is
used to present each season’s range to both stores
and customers. There was a different theme for each
season but the hand-drawn elements, Photoshopped
fabric pieces and water-colour washes continued each
time. These twice yearly 100+ page mood books
became one of my favourite jobs to work on.

After a few seasons, after the look & feel was firmly
established, the company pulled it back in-house.